Making money from creating YouTube videos seems like a shortcut to a wealthy life. And that is quite true once your subscribers surpass 1,000, and your videos have 4,000 hours watch time within the past 12 months. Content monetization can indeed be the best way for passive income.
However, as you see the terms for yourself, achieving those numbers requires more than just being creative at creating content. You need to know your way in the digital marketing world as well.
SEO-ing Your Content
Although your content is mostly videos, and they are on YouTube, it does not mean that Google search engine won’t have any impacts on your searchability. You must make your works SEO-friendly on both YouTube and Google. And if you need a quick fix on this subject, consider hiring an SEO company. You’ll receive analysis in the form of stats and feedback on how you can improve your videos for more exposure. And since this strategy requires professional service, you have to allocate a budget for it.
However, if you can spare your time to learn SEO by yourself, then feel free to do so. Here is a list of book recommendation for it:
- SEJ’s SEO 101: Learn The Basics of Search Engine Optimization
- Search Engine Optimization All-in-One for Dummies
- Marketing in the Age of Google
Get the Most Out of Social Media
Social media are always growing. Facebook has once dominated the Internet, but now, Instagram and Twitter seem to retain their own users. In fact, one person is very likely to have multiple accounts across platforms. The more you can reach them, the more likely they are to subscribe to your channel.
However, people hate redundancy. Content that is on your social media is not supposed to contain links to your videos only. It must be meaningful enough to engage them. For example, for every new post on YouTube, you make a Facebook post with a few explainer words there. And on Twitter, you make the shortest version of it. In Instagram, you post the trailer to your video, but you include some bloopers there to make it different from the one on YouTube.
Collaborate with Other Creators
No one can stand alone and survive in the creative business because making things that come from your head only won’t make your content genuine. You’ll run out of ideas sooner or later, or worse, people will get bored of you. Therefore, collaboration with other creators can bring fresh air to your channel, especially if your partner comes with a different perspective and style.