youtube content marketing

How to Boost Your YouTube Channel’s Stats

Making money from creating YouTube videos seems like a shortcut to a wealthy life. And that is quite true once your subscribers surpass 1,000, and your videos have 4,000 hours watch time within the past 12 months. Content monetization can indeed be the best way for passive income. 

However, as you see the terms for yourself, achieving those numbers requires more than just being creative at creating content. You need to know your way in the digital marketing world as well. 

SEO-ing Your Content

seo illustrationAlthough your content is mostly videos, and they are on YouTube, it does not mean that Google search engine won’t have any impacts on your searchability. You must make your works SEO-friendly on both YouTube and Google. And if you need a quick fix on this subject, consider hiring an SEO company. You’ll receive analysis in the form of stats and feedback on how you can improve your videos for more exposure. And since this strategy requires professional service, you have to allocate a budget for it.  

However, if you can spare your time to learn SEO by yourself, then feel free to do so. Here is a list of book recommendation for it:

  • SEJ’s SEO 101: Learn The Basics of Search Engine Optimization
  • Search Engine Optimization All-in-One for Dummies
  • Marketing in the Age of Google

Get the Most Out of Social Media

social media buttonsSocial media are always growing. Facebook has once dominated the Internet, but now, Instagram and Twitter seem to retain their own users. In fact, one person is very likely to have multiple accounts across platforms. The more you can reach them, the more likely they are to subscribe to your channel. 

However, people hate redundancy. Content that is on your social media is not supposed to contain links to your videos only. It must be meaningful enough to engage them. For example, for every new post on YouTube, you make a Facebook post with a few explainer words there. And on Twitter, you make the shortest version of it. In Instagram, you post the trailer to your video, but you include some bloopers there to make it different from the one on YouTube. 

Collaborate with Other Creators

collaboration

No one can stand alone and survive in the creative business because making things that come from your head only won’t make your content genuine. You’ll run out of ideas sooner or later, or worse, people will get bored of you. Therefore, collaboration with other creators can bring fresh air to your channel, especially if your partner comes with a different perspective and style.…

printing of plastic cards

How to Choose the Best Plastic Cards Printing Company

Are you looking for the right plastic card supplier? The truth is that you want friendly customer service, on-time delivery, and a great company that you can trust. However, this is just a start as there are several printers of plastic cards that you should consider. The following are some of the things to consider.

Quality Materials

You should choose a company that uses high-quality materials. There is necessary if you want to ensure the materials are of high quality. Find a great company that uses brilliantly crisp plastic, vivid inks, quality RFID chips, and magnetic strips to make your card stand out from the rest.

Custom Sizes

Find a printing company that provides custom sizes. Remember that your company and brand are unique. Thus, you should look for a supplier that has the capability to match your business needs and the uniqueness of your brand. The company should provide you with a wide range of options and card sizes that look beyond a standard size.

Radio Frequency Identification

plastic card printingThis is an important technical aspect that you have to consider when choosing a plastic card printing company. It does not matter whether you are a business owner, a spa manager, or hotel owner, the radio frequency identification chip adds some technological element to your plastic card. This card can help you offer cashless payment solutions, provide employee and customer management solution. This technology can save you a lot of money and make it easier for the customer to spend money on the products. You can also use it to improve the customer experience.

Card Finishes

You need a card that reflects your personality and brand. For instance, you can choose silky matte, super gloss finish, or tactile matt. However, some card finishes come at a price. You should look for a supplier who can provide a wide range of finishes without adding cost. Ensure you check the special effect finishes. Check whether the card has UV spot gloss, foiling, colored edge detailing, and chrome finishes.

Pricing

plastic cards designsYou want to choose a plastic card printing company that offers you pricing options that cannot break your budget. Best suppliers keep pricing honest and simple. They understand that the last thing you want is hidden charges, limitations, or fees. Also, you should evaluate how the delivery time impacts pricing. For instance, can you wait for a whole month if you are assured of great cost-savings?…

digital marketing

What Business Owners Should Consider When Looking for an SEO Company

For a business to grow and move to the next level, there is a need to embrace the current marketing strategies. And one of these new strategies that have been proven to increase visibility and enhance profitability is online marketing. Online marketing has been around for a while now.  Understand that for a business to grow and become known to more people, you as the owner or manager have to embrace digital marketing. To make a business visible online, you need to find and hire the services of a good SEO company. Finding an seo company is also easy and quick because of the internet. All you need is a quick online search, and you will see all the companies that are available for the job. However, here is what you must consider when looking for an excellent SEO company.

Client Targeting

online marketingThe primary aim of advertising online is to reach a potential client. And this means that you need to find a company that knows how to identify and target these specific people. Knowing who your target customers are and how to reach them guarantees a win situation from your online marketing campaign.

Note that it is only the most involved and dedicated companies that go the extra mile of getting to know and understand who your potential clients are and how to capture their attention conveniently.

Strategy

If you go for a company that uses a regular and typical style of marketing, then your online marketing campaign will not be effective. What you need to do is find a company that has advanced strategies because every business poses different challenges and wants a clear and specific approach to the market and launch a successful online campaign.

Social Media

As you may already know, advertising on social media is the quickest way to reach more people. It is a fact that many people now have multiple social media accounts and they use these platforms regularly.

Therefore, as you plan on getting a company to handle your online visibility, it is also essential that you know if the company understands and embraces social media marketing.

Proven Results

As you are searching for one of these companies, one thing that you want to be assured of is results. You need a company that has successfully helped other companies achieve their online marketing goals. Seeing a company’s previous work assures you of quality services.…

video

Biggest Video Production Trends in 2018

This is the time of the year when we predict what will become of video production as we approach 2018. Here are some of the trends that have dominated the better part of 2018. No one can predict what the future has in store, but we can anticipate what to expect:

 

video production
4K Video

Every passing year a new video quality standard is used. Presently, there is an expectation for full high definition video. Picture back the last moment you saw a low-quality video, how disappointing! Modern-day TVs and cameras arrive in 4K capability. The major video streaming sites give their users the ability to upload 4K quality footage. At the moment, you can stream this type of video quality using the fastest internet speeds. After the arrival of HD footage, it gradually spread into the mass market – 4K will be no exception. As soon as this becomes the new standard, PRs and brands will expect all their videos to come in that format. All other video formats will slowly become outdated. 4K video quality appears better when in HD as videographers easily zoom into footage without compromising on its quality. The best way to correct framing and give it a better interview is through using two or more cameras. 4K is your trusted source.

 

Affordable Tech

Several years ago, high-end technology comprised of drones and other 360 angle cameras. All this costs thousands of dollars. The more they increase in popularity, more companies will rely on affordable versions tailored to the consumer market. This qualifies as great news when watching PR videos despite shrinking budgets.

 

In-house Videographers

Cheaper technology solutions enable bands and websites have their in-house teams. This trends will continue onward into 2019. Video production and PR companies can deliver to their clients what mainstream media outlets are unable to do. This is why external agencies are highly recommended. Some outlets lend their footage so that one can tailor it into the style that fits best with their content. If you are relying on a high-quality online package, go for one that best resonates with your audience. This way it will not be seen as an advert and stands a better chance of getting used.

 

video streaming
Streaming

Video streaming sites stand out regarding popularity. Today, more social sites are adding streaming features. Streaming works great with certain audiences, that is why high-end streaming seems to be the new wave. Some streaming sites provide new experiences when compared to streaming through social media channels. Such streaming platforms will be hosted on a certain dedicated page. When using a white label host, the process of monitoring your audience is eased. Everyone who takes time to log in will be captured by the stream and view it. This is more grabbing than a random social media video.

Conclusion

The video production industry is ever dynamic. The leading videographers must remain up to date and keep up with the newly developing trends. If you need to understand the basics on video production, see here for more.…